LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Promo codes destroy the customer experience. Here’s what to do instead.

June 6, 2018

Customers experience a seamless checkout when using their Starbucks app or taking a Lyft. They..

Personalized Marketing in 2018: The 4 Most Popular Techniques

January 17, 2018

Personalization is quickly becoming a broad term that can define any number of marketing..