LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Customer Loyalty Metrics: Part 2 - The Essential KPIs

March 5, 2018

Big Data seems to be on the lips of every marketer these days. And for good reason. Data—and the..

Customer Loyalty Metrics: Part 1 - Behavior Categories

February 14, 2018

Earning and retaining customer loyalty is more critical than ever. Measuring your loyalty..