A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Why Do Businesses Promote Gift Cards?

January 4, 2018

Gift cards. Customers love them (like, really love them). They are now the most popular type of..

Why do so many shoppers buy gift cards over the holidays?

December 20, 2017

If you’ve noticed gift cards popping up everywhere this holiday season, you’re onto something...

Two BIG reasons to offer digital holiday gift cards this year

December 6, 2017

The lights are up. The trees are decked. The eggnog is in demand.