LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Personalized Marketing in 2018: The 4 Most Popular Techniques

January 17, 2018

Personalization is quickly becoming a broad term that can define any number of marketing..

Three Drivers of Brand Loyalty in the Millennial Economy

January 10, 2018

Millennials, millennials, millennials—yes the retail world is still abuzz with Millennial fever.