LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Is Big Data Actually Driving Loyalty?

April 4, 2018

We run our lives online, through our smartphones, anywhere we need to be and at all hours...

Understanding Customers is Key to Loyalty Program Success

February 23, 2018

Loyalty breeds success. Almost every business success story features loyal consumers, and while..

The Future of Branded Currency is in the Customer Experience

February 5, 2018

What better way to make the day of a grown adult than to tell them they have enough points to..

What is Branded Currency?

February 1, 2018

Back in 2013, the Harvard Business Review predicted that branded currency would revolutionize..