Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe Partner Program to increase internet commerce and help companies start, run, and scale their businesses.
By joining the program, our mutual customers will now benefit from the combination of Lightrail’s platform for digital gift cards, promotions, and loyalty with Stripe’s seamless payments platform.
The best marketers are always imagining new ways to engage new and existing customers using value. Unfortunately, the transaction logic required to support the multi-tender redemption of gift cards, promotional codes and loyalty programs along with a credit card payment prevent many businesses from using these tools effectively.
While many companies have some basic gift card, promotion and loyalty programs in place, traditional approaches fail to capture the attention of today’s customers.
Innovative marketing that considers customer identity and context are necessary to compete.
Product teams have faced a hard choice: build something highly personalized and dynamic or risk losing customers to competitors that do. Those companies that take the plunge often pour money and engineering resources into creating their own infrastructure, blindly selecting features and rules from a vast set of possible solutions before knowing whether their efforts will drive growth.
By providing the infrastructure that companies need, Lightrail allows product teams to experiment with gift cards, promotions, and loyalty and then add new automation—all without accumulating technical debt or delaying important core product initiatives.
With Stripe’s seamless handling of the core payment, Lightrail is now also able to powerfully complement a credit card charge with all sorts of different value using a single checkout transaction.
For businesses of any size, this makes competing for customers using gift cards, promotions, and loyalty more accessible.
We believe that removing barriers to online commerce helps more new businesses get started, levels the playing field, and increases economic output and trade around the world. Together with Stripe, our mission is to bring more commerce online and increase the GDP of the internet.