LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Personalized Marketing in 2018: The 4 Most Popular Techniques

January 17, 2018

Personalization is quickly becoming a broad term that can define any number of marketing..

Three Drivers of Brand Loyalty in the Millennial Economy

January 10, 2018

Millennials, millennials, millennials—yes the retail world is still abuzz with Millennial fever.

Why Do Businesses Promote Gift Cards?

January 4, 2018

Gift cards. Customers love them (like, really love them). They are now the most popular type of..

Why do so many shoppers buy gift cards over the holidays?

December 20, 2017

If you’ve noticed gift cards popping up everywhere this holiday season, you’re onto something...

Two BIG reasons to offer digital holiday gift cards this year

December 6, 2017

The lights are up. The trees are decked. The eggnog is in demand.