A blog about the strategy and technology driving the future of gift cards, promotions, and payments.
The concept of customer loyalty is fundamentally evolving. Where basic rewards were once enough..
Consumer loyalty is, more than ever, a dubious phrase given the competitive environment and the..
We run our lives online, through our smartphones, anywhere we need to be and at all hours...
Big Data seems to be on the lips of every marketer these days. And for good reason. Data—and the..
Loyalty breeds success. Almost every business success story features loyal consumers, and while..
Earning and retaining customer loyalty is more critical than ever. Measuring your loyalty..
What better way to make the day of a grown adult than to tell them they have enough points to..
Back in 2013, the Harvard Business Review predicted that branded currency would revolutionize..
Personalization is quickly becoming a broad term that can define any number of marketing..