LIGHTRAIL BLOG

A blog about the strategy and technology driving the future of gift cards, promotions, and payments.

Promo codes destroy the customer experience. Here’s what to do instead.

June 6, 2018

Customers experience a seamless checkout when using their Starbucks app or taking a Lyft. They..

Follow the Loyalty Leader: 3 Big Brands to Inspire Your Loyalty Transformation

April 23, 2018

The concept of customer loyalty is fundamentally evolving. Where basic rewards were once enough..

The Modern Loyalty Experience

April 17, 2018

Consumer loyalty is, more than ever, a dubious phrase given the competitive environment and the..

Is Big Data Actually Driving Loyalty?

April 4, 2018

We run our lives online, through our smartphones, anywhere we need to be and at all hours...

Customer Loyalty Metrics: Part 2 - The Essential KPIs

March 5, 2018

Big Data seems to be on the lips of every marketer these days. And for good reason. Data—and the..

Understanding Customers is Key to Loyalty Program Success

February 23, 2018

Loyalty breeds success. Almost every business success story features loyal consumers, and while..

Customer Loyalty Metrics: Part 1 - Behavior Categories

February 14, 2018

Earning and retaining customer loyalty is more critical than ever. Measuring your loyalty..

The Future of Branded Currency is in the Customer Experience

February 5, 2018

What better way to make the day of a grown adult than to tell them they have enough points to..

What is Branded Currency?

February 1, 2018

Back in 2013, the Harvard Business Review predicted that branded currency would revolutionize..